Pitacoffee
has started a campaign to unify the coffee growers of the Pitalito area and its
surroundings with the intention of creating a strategy that would allow them to
sell their own coffee directly to the buyers in the States and so the added
value of their effort in doing better processes would stay in their farms or in
their pockets. In other words we want to
look out for their wellbeing and better their quality of life.
Obviously,
Pitacoffee has to watch over its own health so that the project be sustainable
but our central focus is the producer and their families, therefore the business would be prosperous,
the community can grow together and the reputation of the quality of Colombian Specialty Coffee continue being considered as the best in the world.
At this
moment, we are representing more than 100 families of coffee growers in south
Huila whom through the years have proven to be closely united, humble and hard
workers. That is why we have developed
this strategy in order to commercialize the coffee straight from their farms
but we make sure we take the decisions together and for our mutual benefit.
Through the
different actions we try to reach our goal of incrementing the quality of life
of the farmers involved in the program of SPECIALTY COFFEE.
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